Chocolate Saturday in Villajoyosa from Alicante

The plan

The day at a glance

Any part can be swapped for another without spoiling the day.

09:30
Leave Alicante 30 min by car
motorway towards Benidorm or TRAM line 1
10:00 1
Mercat de La Vila Canteen
lunch in the canteen with what you buy at the stalls

C/ Canalejas, s/n, 03570 Villajoyosa

Market €
12 min on foot
11:00 2
Valor Chocolate Museum and factory view
Chocolates Valor · 45 min with tasting · online booking compulsory on Saturday

+34 966 810 451

Activity company With Chocolates Valor
Book
15 min on foot
12:15 3
Old town, wall and colourful houses
wall, fortress-church and Costera de la Mar
5 min on foot
13:15 4
Playa Centro
the photo of the colourful houses
15 min on foot
14:00 5
Hogar del Pescador Restaurant
rice dishes and fish from the fish market · booking

Avda. del Puerto, s/n, local 3, 03570 Villajoyosa · +34 965 890 021

Restaurant €€€
Book
15 min on foot
16:30 6
Vilamuseu, the museum of La Vila Joiosa
€3; free for under-18s · open until 19:00
18:00
Back home
In Alicante around 18:30

Approximate cost About €45–80 per person

Adds up the activities and meals in the plan at their published prices; travel and accommodation not included.

The route

Valor Chocolate Museum and factory view

This plan is for a Saturday because the chocolate factories in Villajoyosa close on Sundays. In return, the Mercat is open on Saturday morning and the whole town can be covered on foot: factory, old town, beach and museum.

The day, hour by hour

9:30 · Set off. From Alicante, about 30 minutes by motorway, or on TRAM line 1.

10:00 · Breakfast at the Mercat. At the canteen they cook whatever you buy at the stalls: prawns, black pudding, salted fish.

11:00 · Valor Chocolate Museum. A 45-minute guided visit: audiovisual, museum, cocoa room, a view of the factory and a tasting. On Saturdays, online booking only.

12:15 · Old town. The 16th-century wall, the fortress-church of the Asunción and the Costera de la Mar.

13:15 · Playa Centro. From the water's edge, the row of coloured houses.

14:00 · Hogar del Pescador. Next to the Yacht Club: rice dishes and fish from the fish market. Book ahead.

16:30 · Vilamuseu. The Roman ship Bou Ferrer and the Iberians of La Malladeta. €3; under-18s free.

18:00 · Head home.

Time45 min

A room in the Valor Chocolate Museum, with antique machinery on display

Change the route

With young children, if it rains or if you fancy something else: another stop that fits the same day.

Three workers beside the machinery at the Chocolates Pérez factory

If Valor is full: arranged visit to Chocolates Pérez, Saturday 10:00 to 13:00: Chocolates Pérez factory and museumGuided visit to the museum and the artisan chocolate factory that has worked on the same site since 1892 · Monday to Saturday mornings.

The Malladeta tower above the Villajoyosa coast

At dusk, if you want a view: the Iberian hill above the bay: Iberian sanctuary of La MalladetaThe hill above the sea where the Iberians had a sanctuary aligned with the equinoxes, with the Malladeta tower · view over the bay.

Where to eat

Where to eat?

Lunch is half the plan: book before you set off.

A table with wine glasses facing the boats in the marina

Hogar del Pescador Restaurant

Restaurant · Villajoyosa · €€€€

What to order: a rice dish with fish from the auction and the ensaladilla; ask about the fish of the day.

Avda. del Puerto, no number, unit 3 · lunch daily · book on Sunday

Takeaway and markets

Mercat de La Vila Canteen, VillajoyosaC/ Canalejas, no number · Monday to Saturday 7:30 to 14:00

Map

The stops, in order

With where to park at each one.

What to do Eat 88 €Stay Services

Getting there

By car or without one?

By car

Motorway from Alicante. Park outside the old town: the Valor museum has no car park.

Without a car

TRAM d'Alacant, line 1, La Vila Joiosa stop. Everything else is on foot.

When to go

When to go to Villajoyosa

A Saturday in any month, with the Valor visit booked online. In summer, add a swim at Playa Centro.

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Best timeGood timeLow season

Tips

Worth knowing first

1
Book Valor in advance
You can book up to two months ahead and each session holds 50 people.
2
Arrive five minutes early
Once the visit has started, you cannot join it.

Questions