Chocolates Valor

What it does

Chocolates Valor has made chocolate in Villajoyosa for five generations and shows its home in the Chocolate Museum, created in 1998 and declared the Valencian Chocolate Museum by the Generalitat in 2008. The visit is guided and lasts 45 minutes: an audiovisual, the museum, a sensory cocoa room, a panoramic view of the factory and a tasting in the shop.

What you see

The museum brings together machinery from different periods, from stone-grinding of cocoa to modern equipment. The cocoa exhibition tells its legend and history, what the fruit is like and how it is grown, and which ingredients go into chocolate. From the gallery you can see inside the factory at work. Each visit admits up to 50 people and ends at the Valor shop, which is open Monday to Friday from 10:00 to 20:00 and on Saturday from 10:00 to 14:00.

Times

Monday to Friday, tours in Spanish at 11:00, 12:00, 13:00, 17:00, 18:00 and 19:00, and in English at 10:00, 15:00 and 16:00. On Saturdays, mornings only: in English at 10:00 and in Spanish at 11:00, 12:00 and 13:00, with compulsory online booking, because tickets are not sold at the museum that day. It is closed on Sundays and public holidays and on some other days, such as 1 November or 25 December; its website publishes an opening calendar and notices of cancelled tours, so check it before you go.

Bookings and groups

You can book up to two months ahead. You must arrive five minutes early: once the tour has started, you cannot join. Groups of 15 or more, such as agencies, schools or associations, ask for an appointment on 966 810 451 or at [email protected]. The museum page does not publish the ticket price or a cancellation policy; you see it when you book.

Accessibility and getting there

The route is designed for people with reduced mobility, but in November 2026 a notice said that the final stretch, with the shop, was not accessible because of a lift breakdown until further notice. The museum has no car park of its own and does not admit pets. It is at Calle Pianista Gonzalo Soriano, 13, in Villajoyosa.