geocalia
A glass of vermouth with ice and orange peel, poster for the Vinopremier Goya tasting© Vinopremier

Activity company · Madrid

Vinopremier

A chain of wine shops with four stores in Madrid that organises guided tastings of wine, vermouth, beer and spirits, with entry by date.

Vinopremier is a wine and spirits shop that sells online and has wine shops of its own: in Madrid there are those on Silvela, Galileo, Pacífico and Goya, and there is another in Zaragoza. In its shops it organises guided tastings open to the public, with entry by date, as well as private sessions for groups and companies.

Wine shops that work as classrooms

Each shop has its own calendar. The Madrid catalogue includes introductory and second-level wine tastings, comparisons such as Ribera against Rioja, garnachas, Andalusian wines, champagne or cava, and tastings of vermouth, craft beer, cider, rum, whisky, gin or mezcal, almost always with something to eat alongside: Iberian ham, cheeses, chocolate or snacks. The company says it has been in the sector for 17 years.

How to buy a tasting

You choose the tasting, the shop and a date on the calendar; you pay and receive by email a QR-code ticket for each attendee, shown on your phone on arrival. If you prefer not to fix a day, you can buy a redeemable voucher and book later, or give the ticket in another person's name. Groups of six or more can ask for a private tasting: the shop checks the date and sends the payment link if it confirms. The website sells only to over-18s. The customer service phone works Monday to Friday, from 9:00 to 14:00 and from 15:00 to 18:00.

What they run

The Geocalia activities run by Vinopremier, with the prices and terms they publish.

  • Vermouth tasting with snacks at Vinopremier Goya in Madrid Vermouth Tasting + Appetiser Sampling in Madrid · Goya From €30 person · 2 h · Ages 18 and up · Midday and afternoons, according to the calendar Wine shop on Calle Goya, 118; capacity 20; accessible venue; entry with QR by email; private groups from 6 people Book

Independent companies: you book with them, on their terms. Prices are as they publish them and may change.

Practical details

Details checked on 13 November 2026.

Frequently asked questions

Where are Vinopremier's wine shops in Madrid?

In Madrid it has four: Silvela, Galileo, Pacífico and Goya. The Goya one is at number 118 on that street, near O'Donnell metro.

Can I give a tasting as a gift?

Yes, as a dated ticket in the guest's name, as a voucher to choose a date later or as a gift card with a balance.

Independent company: you book with them, on their terms.

Opening hours and prices can change: check them before you go.

Is this your company? Write to us to correct or complete the details.