# Chocolate Saturday in Villajoyosa: Valor museum, old town and rice by the harbour

Breakfast at the Mercat canteen, the Valor Chocolate Museum visit with a tasting, the coloured houses from the beach, rice by the harbour and the Roman ship at Vilamuseu.

Fuente: https://www.geocalia.com/en/spain/valencian-community/villajoyosa/itineraries/chocolate-saturday-in-villajoyosa · Revisado: 2026-11-12

## El día
- 09:30 · Salida: 30 min by car (motorway towards Benidorm or TRAM line 1)
- 10:00 · Mercat de La Vila Canteen (lunch in the canteen with what you buy at the stalls) · Mercat de La Vila Canteen, €
  - 12 min on foot
- 11:00 · Valor Chocolate Museum and factory view (Chocolates Valor · 45 min with tasting · online booking compulsory on Saturday) · Chocolates Valor
  - 15 min on foot
- 12:15 · Old town, wall and colourful houses (wall, fortress-church and Costera de la Mar)
  - 5 min on foot
- 13:15 · Playa Centro (the photo of the colourful houses)
  - 15 min on foot
- 14:00 · Hogar del Pescador Restaurant (rice dishes and fish from the fish market · booking) · Hogar del Pescador Restaurant, €€€
  - 15 min on foot
- 16:30 · Vilamuseu, the museum of La Vila Joiosa (€3; free for under-18s · open until 19:00)
- 18:00 · Vuelta (In Alicante around 18:30)

This plan is for a Saturday because the chocolate factories in Villajoyosa close on Sundays. In return, the Mercat is open on Saturday morning and the whole town can be covered on foot: factory, old town, beach and museum.

## The day, hour by hour

9:30 · Set off. From Alicante, about 30 minutes by motorway, or on TRAM line 1.

10:00 · Breakfast at the Mercat. At the canteen they cook whatever you buy at the stalls: prawns, black pudding, salted fish.

11:00 · Valor Chocolate Museum. A 45-minute guided visit: audiovisual, museum, cocoa room, a view of the factory and a tasting. On Saturdays, online booking only.

12:15 · Old town. The 16th-century wall, the fortress-church of the Asunción and the Costera de la Mar.

13:15 · Playa Centro. From the water's edge, the row of coloured houses.

14:00 · Hogar del Pescador. Next to the Yacht Club: rice dishes and fish from the fish market. Book ahead.

16:30 · Vilamuseu. The Roman ship Bou Ferrer and the Iberians of La Malladeta. €3; under-18s free.

18:00 · Head home.

## Cómo llegar

### By car
Motorway from Alicante. Park outside the old town: the Valor museum has no car park.

### Without a car
TRAM d'Alacant, line 1, La Vila Joiosa stop. Everything else is on foot.

## Consejos

### Book Valor in advance
You can book up to two months ahead and each session holds 50 people.

### Arrive five minutes early
Once the visit has started, you cannot join it.

## Preguntas frecuentes

### What if I go on a Sunday?
The factories are closed. Visit Vilamuseu, free on Sunday mornings, the old town and the beach, and have lunch at the Hogar del Pescador.

### How much does the day cost?
Breakfast, €10 to €20; lunch, €35 to €60; Vilamuseu, €3.

### Is it suitable for small children?
Yes. The old town has steps: a baby carrier is better than a pushchair.