# Alba International White Truffle Fair The world white truffle market in Alba's old town, from 10 October to 6 December 2026, with tastings and courses. Fuente: https://www.geocalia.com/en/italy/piedmont/langhe/things-to-do/alba-white-truffle-fair · Revisado: 2026-11-11 Dónde: Langhe The fair is the excuse, but truffle is everywhere in Alba during these weeks: on the menus, in the shops and in the air of the centre. If you want to buy, judges at the market will help you choose and look after you after the purchase too. ## What it is and why go The Fiera Internazionale del Tartufo Bianco d'Alba has been held every autumn for almost a century and is the leading event for white truffle. Alba owes a good part of that fame to Giacomo Morra, a hotelier and restaurateur who in the 20th century turned the truffle into an international draw; in 1933 The Times called him the king of truffles. The heart of the fair is the Mercato Mondiale del Tartufo Bianco d'Alba, right in the old town. There the trifolao, the truffle hunters, and the traders sell truffles fresh from the woods, with a quality commission overseeing sales. Around it, over eight weeks, there is a succession of wine tastings, cooking courses, dinners, markets and local festivities. ## Who it suits Anyone who enjoys food and wine, and anyone who wants to see up close a product that is almost never seen outside a plate. You don't need to buy truffle to enjoy the fair: the smell of the market, the shops and the restaurant menus are the experience in themselves. For families, the fair has its own children's programme, Alba Truffle Bimbi. If you want some peace, a weekday is better: at weekends the centre fills up. ## How to buy truffle without getting it wrong White truffle is sold by weight and its price changes every week depending on the harvest. At the market, the judges from the National Centre for Truffle Studies are there to help you choose and to look after you after the purchase as well: don't be afraid to ask them. Ask to smell the piece and buy only what you will eat within a few days, because fresh truffle quickly loses its aroma. Carry it in a closed container: its smell permeates everything. ## Dates and when to go The 96th edition runs from 10 October to 6 December 2026, with most activities at weekends. The white truffle harvesting season runs from 1 October to 31 January, so there is fresh truffle throughout the fair. November is the month with the fullest programme. Every autumn the world white truffle auction is also held at Grinzane Cavour Castle, a few kilometres from Alba; in 2026 it took place on 8 November. If you want fewer people, weekdays in October are the best option. ## Getting there Alba has a train from Turin. The reference airports are Turin Caselle and Milan Malpensa. To get around the Langhe and visit wineries or villages at the weekend, a car is almost essential. ## What it costs Strolling around Alba is free. The market has a paid entrance, bought online. The MUDET costs €5 and is free for under-10s. The tastings, courses and dinners in the programme are paid separately. And the truffle itself, if you buy, is what weighs most on the bill. ## If it rains The market and the museum are indoors, as are the workshops and tastings in the programme. ## Paso a paso ### Before · Buy your ticket Entry to the Mercato Mondiale del Tartufo is paid and bought on the fair's website, with a separate rate for groups of more than 30. ### 1 h · The market Stalls of trifolao and traders with the white truffle on show. Smell it, ask the price per gram and, if you buy, ask the judges for advice. ### 1 h · The day's programme Vinum wine tastings, taste workshops, live cooking and fresh pasta courses (tajarin). The calendar changes every weekend. ### 45 min · The truffle museum The MUDET, in the centre, explains the truffle and its history. It opens every day except Tuesday, from 10:30 to 18:00. ### Afternoon · Alba Stroll round the historic centre and find a table with seasonal truffle: in these weeks it is on almost every menu. ## Qué llevar - Your ticket on your phone - Cash and card if you plan to buy truffle - A bag or closed container: the smell permeates everything - Warm clothes: in November the mornings are cold ## Consejos ### Go on a November weekend That is when the programme is fullest. ### Book a table and a hotel in advance During the fair weeks Alba and the villages around it fill up, especially at weekends. ### There is a programme for children The fair has activities for little ones under the name Alba Truffle Bimbi. ### Have your truffle on something simple Tajarin with butter or a fried egg let the white truffle, grated raw, be the star. ### Check the calendar before you go The workshops, tastings and dinners have limited places and are booked on the fair's website. ## Preguntas frecuentes ### When is the fair in 2026? From 10 October to 6 December 2026, with most activities at weekends. ### Do you have to pay? To enter the Mercato Mondiale del Tartufo, yes: the ticket is bought online. Strolling around Alba and soaking up the atmosphere is free. ### Can you buy truffle without knowing anything about it? Yes. At the market there are judges from the National Centre for Truffle Studies who help you choose before and after buying. ### How do you get there? Alba has a train from Turin. The nearest airports are Turin Caselle and Milan Malpensa. ### Is there white truffle outside the fair? Yes, throughout its season, from 1 October to 31 January, in shops and restaurants in the area. ### Can you go with children? Yes. There is a children's programme, Alba Truffle Bimbi, and the truffle museum is free for under-10s.